Effective Tips to Prepare Your Site for Mobile Marketing
It took companies a while to recognize that the small mobile screen on a smartphone or cell phone has enough valuable real estate to generate higher profits for the company. Although the screen is much smaller than a traditional monitor on a computer or laptop, it still contains enough area to display important messages. The screen is large enough that the message can be fully displayed without the need to zoom or scroll on a small handheld mobile device.
Preparing your site for your mobile marketing strategy campaign requires the need to remove any large files or additional unwanted copies. If your online visitors need to wait a long time for a page to load, or if they can't locate the information they are looking for quickly, they will often leave your site without seeing the mobile marketing message. The easiest way for any business to prepare and prepare for its mobile marketing strategy is to redesign its website to be mobile-friendly. The newly developed version optimized for mobile devices works best when it is designed solely around HTML. This may require the need to hire a developer who is proficient in the programming language. However, Google Mobile Optimizer is effective software that can help the business quickly transform its original website into a simple mobile version.
Adding text specifically designed for mobile technology is essential. You will need to write mobile-friendly content that will be included in your mobile version. Keep this high-value content very short and consider sending your message using scannable bullets rather than large paragraphs. Reading paragraphs on a mobile device screen tends to be a big challenge, and visitors often don't see the entire mobile marketing message.
Make sure the graphics displayed are small enough in layout so that they can be loaded quickly. Mobile technology typically loads pages at a much slower rate than the traditional laptop or desktop. Anytime the viewer needs to wait a significant amount of time for the page to load, they will likely simply leave the site and never see the marketing message.
Rather than simply abandoning your full version website to the mobile user, consider offering the user a choice between the mobile version and the full version as soon as they arrive on the site. This provides the opportunity for each visitor to quickly become familiar with the site they enjoy, to get only the essential information they are looking for. Keep in mind that much of the valuable information is likely to be removed when creating the mobile version and the user could quickly become frustrated in the process, when they cannot locate the data they want.
It is important to use all the effective bells and whistles of the mobile site. However, it does not mean overloading the page. Whenever the visitor needs to scroll to the page and zoom, or scroll just to get to the call to action, they may be avoiding it entirely.